Carlsberg Kicks First Sevens
Teaming Up with LFC Legends to Elevate #HK7s Frenzy
with
Spectacular Activities On and Off the Field!
@Carlsberghongkong
#Carlsberg #HK7s #OfficialBeer
#KaiTakStadium
#FirstGameAtTheHomeVenue #ExperienceTheHK7sFrenzyWithCarlsberg
#CelebrateResponsibly
[Hong Kong, March 25, 2025] The Cathay/HSBC Hong Kong
Sevens is about to kick off! As the
long-term partner of Hong Kong China Rugby and the Official Beer of the Hong
Kong Sevens, Carlsberg will host a series of special activities at the new home
venue and the inaugural Fan Village, featuring
esteemed Liverpool FC Legends, Steve McManaman and David James.
Together, they will ignite the frenzy of this international sporting event and
celebrate the perfect fusion of sports and beer culture!
Carlsberg Unleashing a Thrilling
Lineup of Spectacular In-Stadium Activities
Liverpool FC Legends Take on Hong Kong China’s Rugby Stars in a
Cross-Sport Showdown
Carlsberg’s enduring connection with sports
continues as the brand proudly invites Liverpool FC Legends, Steve McManaman
and David James, to enjoy the HK7s at the new home venue. They will join the
Hong Kong China‘s rugby stars for a cross-sport challenge on March 29. Fans can
look forward to an impressive display of skill in the
FootGolf “Hole-in-One” match, where they will witness a friendly showdown
between the Liverpool FC Legends and rugby players!
Carlsberg Igniting the HK7s Frenzy Party in the Fan Village
This year, the Cathay/HSBC Hong Kong Sevens introduces the inaugural Fan Village, expanding the excitement
beyond the stadium. Carlsberg is fully onboard, creating a special area within
the Village featuring spectacular Carlsberg photo spots and interactive games,
including giant Jenga and a ring toss game with beer bottles, allowing everyone
to immerse themselves in the Sevens while savouring quality beer, embodying the
spirit of the event’s 2025 tagline “Bigger House, Bigger Party”. Fans of Liverpool FC Legends can look forward to meeting the two sports icons at the Carlsberg
exclusive area in the Fan Village on March 29 and 30! Additionally, the Carlsberg dance team will
deliver captivating performances with the aim of taking the excitement to new
levels, ensuring that everyone can fully engage in this multicultural sporting
extravaganza. See you at the Sevens!
