OREO Creates History
OREO Creates
History: First Cookie to Dunk in the Milky Way
OREO brings space exploration to the masses with the
OREO Space Dunk Cookie
OREO, the world’s beloved cookie brand, known for its legacy of
sparking wonder and creating epic moments for fans is taking playfulness to
interstellar new heights and pushing the boundaries of imagination with a
gravity-defying space dunk.
On 11 April 2025, OREO hosted a star-studded launch event graced by
some biggest social personalities at Nimo Highlands, Bandung Indonesia. The
biggest draw? The historic launch of the first OREO cookie into the Milky Way,
in partnership with space agency Sent Into Space, in a broadcast live from the event.
OREO has always believed in pushing the boundaries of playfulness.
By sending the cookie into space — which for ages has sparked our collective
human imaginations and pushed the frontiers of science, we’re taking this to
the next level! OREO Space Dunk highlights our enduring commitment to ignite
imagination, inspire curiosity and bring people together through
out-of-this-world experiences that fans have come to love,” said Lucas Levy,
Mondelez SEA Regional Marketing Director.
But beyond the milestone-defining moment, OREO unveiled another
surprise: the inaugural launch of the OREO Spaceburst Cream cookie in Asia. Take
your tastebuds on a trip around the universe with the new Spaceburst
Cream, a decadent space-inspired flavour with a subtle cooling sensation to
make you feel like you are in space eating the cookie. The OREO Space Dunk
cookies will feature 5 Galactic-themed embossments of varying rarities
including Rocket, Helmet, Telescope, Star Gaze, and the Shooting Star — the
rarest of the series.
In addition to the limited edition Spaceburst Cream cookie, OREO
Space Dunk will also include the fan-favourite core flavours of Vanilla,
Chocolate and Strawberry, from 28th April, 2025 in all the leading retailers in Hong Kong.
A Stellar Collection of Limited Edition Spaceburst Premiums Awaits
Beyond the space launch, OREO is set to enhance the Space Dunk
experience for fans in Hong Kong with exclusive limited-edition premiums,
transforming this campaign into an unforgettable journey from shelf to space.
Dunk into the Milky Way
Virtually [25 April – 19 Jun]
OREO will also be rolling out its very first experience to bring the
Milky Way Dunk into the hands of the consumers. Consumers can experience
dunking OREO cookies into the Milky Way virtually, collecting points for every
dunk to stand a chance to win exciting prizes. Don't miss your opportunity to win OREO
merchandise and travel coupons!
To participate in the game, consumers have to purchase an OREO Space
Dunk cookie pack and scan the QR code. Bonus points can be won when you scan
the rare Shooting Star embossed OREO Space Dunk cookie. Stay tuned to OREO’s
social page http://play.oreospacedunk.com/hkfor more details. (For specific activity rules, please refer
to the event webpage. If there is any disagreement or dispute regarding the
event, the decisions of the organizer shall be final. The organiser reserves
the right to cancel, terminate, modify, or suspend this event and amend the
relevant rules and regulations without prior notice, and retains the final
right of interpretation.)
The campaign invites fans to share their excitement and connect with
fellow enthusiasts online using the hashtags #oreospacedunk. Whether you’re an avid space exploration
enthusiast, a fan of OREO, or both, this collection is an invitation to
discover a playful range of cookie embossments, participate in fun games, and
enjoy the limited edition Spaceburst Cream cookie during memorable moments with
friends and family.
For more information and updates on the OREO Space Dunk cookies,
fans can go to http://play.oreospacedunk.com/hk
