To celebrate these two significant milestones with Liverpool FC, Carlsberg is excited to honour history alongside fans with the launch of two limited-edition cans – “Carlsberg LFC The Miracle 20 Can” and the “Carlsberg LFC Champions 2025 Can”.

This summer, The Reds return to Asia for their 2025 pre-season tour, headlining the “Hong Kong Football Festival 2025” at Kai Tak Stadium this July. Liverpool FC will face off against AC Milan in a thrilling rematch of the iconic 2005 UEFA Champions League final. To welcome The Reds back to Hong Kong, Carlsberg will host a series of exciting events to fire up fans ahead of the tour!

Carlsberg is celebrating Liverpool FC’s unforgettable football legacy with two limited-edition beer cans—inviting fans to relive the miracle moment and treasure every thrilling match.

The “Carlsberg LFC The Miracle 20 Can” blends striking Liverpool FC red and Carlsberg green. It features a timeline of the legendary match “The Miracle of 2005” adorned with timestamps that highlight Liverpool FC’s incredible comeback from a 3–0 halftime deficit. From the turning point to the euphoric final whistle, the design captures the intense emotion and unforgettable scenes of triumph—leading fans on a nostalgic journey that relives the passion and glory of that historic night, even two decades later.

The “Carlsberg LFC Champions 2025 Can” is wrapped in Liverpool FC red and showcases the signatures of players in the 2024/25 season, celebrating the club’s 20th league title victory.

Alongside the launch of two limited-edition cans, Carlsberg is introducing a thrillingly “Forever A Miracle Forever Fans” lucky draw. From July 2 to July 31, 2025, spend HKD30## or more on any Carlsberg beer^ and you will be eligible to enter the lucky draw for an unforgettable journey to Liverpool in England with exclusive Liverpool FC match experience!

Additionally, if you complete the lucky draw registration from July 2 to July 15 2025, you will automatically be enrolled in the “Instant Lucky Draw”, where you will have a chance to win tickets to Liverpool FC's event in Hong Kong. (For lucky draw details, please refer to the Lucky Draw Mini site https://carlsbergpromo.com)

Trade Promotion Competition Licence No.: 59930

*The lucky draw is subject to terms and conditions

##Calculated based on a single invoice. A purchase upon HKD30 grants one chance to enter

the lucky draw, while a purchase upon HKD60 grants two chances, and so on. Each eligible receipt can earn a maximum of 10 entries.

^Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Carlsberg Special Brew, Carlsberg 0.0, Carlsberg Light.

In addition to the lucky draw, the “Carlsberg x Liverpool FC Stainless Steel Double-Layer Beer Tumbler” will also be available offline—don’t miss the chance to bring home this collectible Liverpool FC souvenir! 

Carlsberg continues to forge unforgettable chapters with Liverpool FC, honouring their legacy, and igniting the fans from all around the world. This July, Carlsberg is turning up the excitement with a series of spectacular events that bring fans closer to the charm of The Reds, including a “Walk of Fame” exhibition along the Tsim Sha Tsui promenade and a sailboat decked out with Carlsberg and Liverpool FC crests cruising through Victoria Harbour— offering a picture-perfect setting for fans to capture and share the experience. Liverpool FC legends will also be making special appearances for fans meet-and-greets. Stay tuned!