Carlsberg x LFC Celebrations
Carlsberg,
the proud and long-standing official partner of Liverpool FC, concluded a
landmark week of football festivities in Hong Kong in support of the club’s
2025 Asia Pre-Season Tour.
The
celebration wrapped up as the Reds faced AC Milan on July 26 at Kai Tak
Stadium, during the club’s 2025 Pre-Season Tour of Asia. While the result
didn’t define the occasion, the highly anticipated match ignited a vibrant
celebration of football, brimming with unity, passion, and an electrifying
atmosphere. As the official partner of Kai Tak Sports Park, Carlsberg enabled
fans to savour every moment with fresh draught Carlsberg beer, making it
another unforgettable night of world-class football in Hong Kong.
Supporting Liverpool FC’s 2025 Asia
Pre-Season Tour in Hong Kong, Carlsberg brought the spirit of Anfield to life
to the city with a week-long celebration. The campaign highlighted the passion,
pride and togetherness of Reds fans, all made possible by Carlsberg’s ongoing
commitment to creating unique fan experiences.
The
campaign kicked off with the Walk of Fame exhibition on the Avenue of Stars,
honouring Liverpool FC’s legendary legacy and vibrant fan culture. Featuring a
Carlsberg x Liverpool lightbox with CHAMPIONS lettering, all set
against the stunning skyline of Victoria Harbour, the installation drew large
crowds of fans eager to snap photos and express their pride.
A
Carlsberg-branded sailboat, adorned with Carlsberg’s iconic hop leaf and
Liverpool FC’s Liver Bird, turned heads as it sailed across Victoria Harbour.
The striking display sparked excitement and rallied fans along both shores to
show their support for the Reds, alongside with the “Carlsberg x Liverpool
Champion” themed open-top bus!
Festivities
also surged in Lan Kwai Fong, where a Reds-themed bar party with flowing
Carlsberg beer. The energy peaked as Liverpool FC legends, including Sami
Hyypiä, Jerzy Dudek, Lucas Leiva, and Niamh Fahey,
made special appearances. They personally thanked Hong Kong fans for their
unwavering support and shared inspiring stories about their love and pride for
the club.
For over three decades, Carlsberg has
stood proudly alongside Liverpool FC, forging one of the longest partnerships
in football history. This enduring collaboration extends beyond the pitch,
creating unforgettable moments and uniting fans worldwide.
Looking ahead, Carlsberg remains
dedicated to championing Liverpool FC’s growth, bringing fans closer to their
heroes, and celebrating the beautiful game with supporters across the globe for
many seasons to come.
