Wealth Coffee Blend Atelier
Standard Chartered Hong Kong Partners with Preface to Unveil the
“Wealth Coffee Blend Atelier”
Blending Big Data with World Barista Champion Mikael Jasin’s Craftsmanship
Discover
Your Coffee Taste with Investment Personality
Decoder
Standard Chartered Bank (Hong Kong) Limited (Standard Chartered Hong
Kong) recognises that
investing, much like crafting the perfect cup of coffee, is a refined art — one
that requires a thoughtful blend tailored to individual preferences. This
summer, in an exclusive collaboration with AI and tech education startup Preface and Mikael
Jasin, the 2024 World Barista Champion, Standard Chartered Hong Kong
proudly presents the “Wealth Coffee Blend Atelier”, a pop-up café
concept celebrating the launch of SC Invest. This innovative
initiative seamlessly integrates big data analytics to decode investment
personality traits, with Mikael personally curating four signature Wealth
Coffee Blends that embody the essence of SC Invest’s four foundational
investment portfolios.
From today until 24 August, the “Wealth Coffee
Blend Atelier” opens at Preface Coffee & Wine (PCW HQ) in Causeway Bay
where visitors can complete a 1-minute “Investment Personality Decoder” test to
unlock their investment personality traits. Standard Chartered clients can
redeem a complimentary Wealth Coffee Blend — personally crafted by
Mikael — by presenting their analysis QR code.
Champion Craftsmanship x Smart
Investing: Unlocking Personalised Insights with Big Data – A Dual Inspiration
in Every Cup
In partnership with Preface, Standard Chartered
Hong Kong introduces the pioneering “Investment Personality Decoder”,
built upon insights from over 100 global academic studies spanning three
decades. Drawing from behavioural data across more than 20 countries, the tool
analyses personality traits, lifestyle attitudes, and financial behaviours to
deliver a deeply personalised investment experience. Participants are
classified into four distinct investor personality: the
steady “Pragmatist”, the innovative “Pathmaker”, the
strategic “Strategist”, and the bold “Explorer” — each
reflecting a unique approach to investment.
 |  |
World Barista Champion Mikael Jasin has
artfully transformed the four investment personalities into a curated
collection of bespoke Wealth Coffee Blends, ranging from the refreshing
Elto cold brew to the bold richness of Panama espresso. Each blend is
meticulously crafted to embody the essence of its corresponding investment
style, showcasing Mikael’s exceptional creativity and craftsmanship. Every cup
is accompanied by an “Investment Tasting Note” from Standard Chartered
Hong Kong’s Chief Investment Office (CIO) — a surprising investment
insight to inspire and delight while savouring the coffee beverage.
TheFour Wealth Coffee Blends | |
 | The Serene and Velvety Pragmatist Cold Brew Honey For the Pragmatist, who values
stability and precision, true quality lies in the art of controlled
refinement. Cold Brew Honey begins with a classic cold brew base, crafted
from Elto beans known for their low acidity and smooth texture — delivering a
reassuring sense of balance and familiarity. The natural sweetness of wild
honey is delicately layered with a hint of saline, adding subtle depth
without disrupting harmony. Like a well-considered gentleman whose elegance
emerges within structure, each sip is a quiet tribute to nature’s precision
and thoughtful restraint. Topped with a fine layer of crema, it evokes the
calm surface of a tranquil sea — a serene experience that mirrors the steady
flexibility of “SC Invest’s Cash+ Portfolio”. |
 | The Timeless and Visionary “Pathmaker” Pandan Coconut
Latte For the Pathmaker, who believes in
the power of compounding and the philosophy that 1+1 can be greater than 3,
enduring value is the true hallmark of timeless taste. Rooted in tradition,
refined with purpose — this latte begins with a harmonious base of pandan’s
gentle sweetness and the creamy richness of coconut milk, evoking generations
of Southeast Asian culinary heritage. A bold shot of Panama espresso adds
depth and structure, balancing tropical warmth with a touch of bitterness. Familiar, nourishing, and
thoughtfully composed, each sip offers lasting satisfaction and layered
complexity — a quiet reminder that value lies in what endures. Much like “SC
Invest’s Income Portfolio”, this blend builds on a stable foundation while
seeking meaningful returns. |
 | The Precise and
Harmonious “Strategist” Espresso Jasmine
Sour The Strategist seeks balance with a
touch of agility, this personality thrives on clarity, structure, and
refined complexity. Mikael Jasin masterfully crafts equilibrium in the
Espresso Jasmine Sour. A mixture of precision and momentum, it’s shaken to
full clarity and served in a coupette for a sharp, clean finish. Jasmine tea
and rose syrup bring elegant aromatics, cut through with freshly squeezed
lime for an immediate lift. A bold shot of Panama espresso adds drive and
depth, while a touch of saline fine-tunes the balance. Designed for those who move fast and
think sharper, this blend offers a refined edge in every sip — a moment of
elegance amid the pace of modern life. Much like “SC Invest’s Balanced
Portfolio”, it’s a composition of calculated harmony and thoughtful contrast. |
 | The Bold and Sensory-Driven “Explorer” Spice & Sour The Explorer is proactive,
goal-driven, and unafraid of challenges — always seeking bold, impactful
experiences. This Spice & Sour blend is crafted for those who
seek bold flavour and fearless experiences. Spiced, sharp, and built for
impact, it begins with a shot of Panama espresso for a surge of energy. Fresh
pineapple juice adds tropical lift, while lime delivers a bright, cutting
acidity. The finish is layered with the warm complexity of a signature white
ginger syrup — a spicy twist that lingers. Shaken hard and served with clean
lines, every sip is a sensory challenge — a bold adventure waiting to be
conquered. While others hesitate, you’ve already embraced the experience and
are ready for what’s next. Much like “SC Invest’s Growth Portfolio”,
this blend is made for those who explore with confidence and act with
conviction. |
Standard Chartered Hong
Kong Presents “Wealth Coffee Blend Atelier” Pop-Up Cafe
Activation
Date | Open to Standard Chartered Hong Kong clients from 15-24 August, 2025 |
Location | PREFACE COFFEE & WINE (PCW HQ) Shop G07, Tower 535, 535 Jaffe Road, Causeway Bay |
Opening
Hours | 8:30AM – 7PM |
Wealth Coffee Blend Redemption Method | Standard Chartered
Hong Kong clients can enjoy a complimentary Wealth Coffee Blend by completing
the “Investment Personality Decoder”
and sharing their results on personal social media, tagging the Standard
Chartered Hong Kong Facebook page or Instagram account. *Available
on a first-come-first-served basis while stocks last. Terms and Conditions
apply. *Each person may
redeem one complimentary coffee during operating hours. |
