More Than Just a Mess
For many, a home is meant to be a sanctuary, a place of peace and calm. But for Hong Kong's urban dwellers, it's often a source of quiet stress. A new survey by Storefriendly Self Storage Group reveals that the challenge of managing beloved belongings is a significant mental burden, with clutter leading to feelings of anxiety, stress, and even depression.
Storefriendly's research shows that the desire for a cleaner, more organised life is universal, and that a lack of space isn't just a physical problem—it’s an emotional one. This isn't just about tidying up; it's about the very real impact our possessions have on our well-being and happiness. The survey, which polled 501 city residents in July-August 2025, unearthed revealing insights into the illusion of enough space and the pervasive effects of clutter. It highlights Hongkongers’ critical need for modern, secure, and accessible storage options.
- The Psychological Toll of a Cluttered Home: 68% of respondents feel unclean when encountering cluttered spaces in their homes, while roughly 50% of respondents feel stressed and depressed by clutter, leading to increased anxiety and reduced productivity.
- Space and Well-being: More than 95% of survey respondents agreed that their quality of life would be enhanced with more space to store belongings.
- The Hidden Reasons We Can't Let Go: Nearly 75% of respondents keep things because they think that they might need them someday, while at least 65% do so because of sentimental value.
- When Treasures Become Stressors: Sentimental items and collectables were deemed the most challenging and stressful items to manage. Respondents who identified as collectors often admitted that while these treasured items are cherished, they cause significant mental and spatial stress, preventing decluttering despite the negative impact on their quality of life.
- Priorities in Storage: Convenience (in terms of location and accessibility) as well as security were overwhelmingly cited as the leading considerations for Hongkongers in choosing a storage facility.
“For too long, self-storage has been perceived merely as a last resort for excess items. Our survey shows that it's evolved into a vital component of urban mental well-being. People are holding onto items for deep emotional and personal reasons, but the lack of space for these items is literally costing them their peace of mind. We're not just storing things; we're giving people back their homes and their headspace,” says Mr. Kevin Chan, Chairman of Storefriendly Self Storage Group. “We believe a spacious, clutter-free home is paramount to mental well-being, especially in a bustling city like Hong Kong. Our aim is to provide not just storage units, but a complete solution that offers peace of mind, unparalleled convenience, and a truly modern approach to urban living, adds Chan.
Storefriendly Tower (Peninsula West): Your Premium Club-like Experience
The survey coincides with Storefriendly Self Storage Group’s grand opening of Storefriendly Tower (Peninsula West) in Lai Chi Kok. As part of the Storefriendly Tower series, the new location continues to provide exceptional value and pioneering quality storage solutions that provide a flexible and premium extension of peoples’ lifestyles. In a city like Hong Kong where space is a luxury, Storefriendly directly addresses the challenges faced by nearly 90% of the population surveyed who struggle with home storage.
Where Technology Meets Convenience
Conveniently situated at 850-870 Lai Chi Kok Road, just moments away from commercial areas, office buildings and renovated areas such as the D2 Place, the Storefriendly Tower (Peninsula West) offers a revolutionary approach to self-storage that transcends traditional models. Storefriendly sets itself apart with professionalpersonalised advice, ensuring every guest finds the perfect self-storage solution, and its new location is the latest demonstration of how Storefriendly has strongly positioned itself to meet the evolving and critical storage needs articulated by Hongkongers.
Smart & Secure Facilities for Your Peace of Mind
Forthe ultimate convenience and steadfast security, Storefriendly has combined cutting-edge security systems and AI-powered storage management into its new Safety Box storage solutions. Precious possessions can be securely safeguarded within storage tower facilities, as safety boxes offer the ideal, extra-secure home for valuable or sentimental items. Immediate rental with no waiting time is available to ensure flexibility, while triple-layered secure access requires smart card access, facial recognition, and finger vein authentication. Robotic assistance, a fully automated intelligent retrieval system, and individual viewing rooms upgrade and enhance the safety box experience.
A testament to Storefriendly’s vision of “Making Space for Things that Matter”, the facilities are built on the foundational pillars of uncompromising security, accommodating clients’ ever-changing storage needs, as well as providing round-the-clock facility management for ease of mind. The storage experience starts with technologically-driven solutions, including advancedsmart security, complimentary indoor parking with license plate recognition and automobile charging services to ensure stress-free loading and unloading. Storefriendly’s free parking with 24/7 surveillance makes moving and home renovations easier by providing a convenient, secure spot for loading and unloading bulky items.
Amenities that Elevate Your Experience
Complimentary beverages, high-speed WiFi, and convenient charging facilities are also provided for an elevated client experience. Thoughtfully designed lounge areas with sofa chairs and upscale meeting or dining rooms also provide a comfortable environment for clients to organize their belongings, conduct small business tasks, or simply relax, wine and dine, further integrating the facilities as a true extension of their lifestyle.
The city’s sophisticated wine collectors will especially appreciate Storefriendly’s professional approach to ensuring the quality of their collection, as climate-controlled environments feature continuous optimal temperature and humidity control and convenient Wine Receiving Services acting as a concierge to receive new bottles directly to your cellar. The private tasting room with kitchen, dining and bar tables, and glassware available for complimentary booking is another coveted value-added service for Storefriendly clients.
With the opening of Storefriendly Tower (Peninsula West), Storefriendly now operates five storage towers and boasts a network of over 80 branches across Hong Kong, effectively catering to the storage requirements of residents across all districts.
