The Ordinary Holiday Set
This holiday season, The Ordinary is here to spark joy and simplify gifting - offering easily lovable and easily accessible gifts for those close to you.
In 2025, a growing number of consumers are turning to shopping as a way to spark joy - particularly during challenging times. In the UK, 69% of consumers agree that brands can bring joy when times are tough¹. This “joy economy” is especially strong among younger generations, where 45% of US consumers aged 18–24 and 42% aged 25–34 have purchased beauty or personal care products in the past 12 months specifically “to treat myself”. 2
As the 2025 holiday season unfolds, many are seeking joy, connection, and moments of calm amid ongoing pressures. The Ordinary’s mission is to make that easier, and maintain the consumer “joy economy” in a time that can be financially stressful - by offering gifts that feel simple, thoughtful, and personal.
Ready, Set, Gift.
Gift giving during the holidays can be stressful. But it doesn’t need to be. The Ordinary’s pre-made sets are perfect for your loved ones, no matter their skin type. On September 30th, the brand launched six new gift sets - all boxed up and ready to delight:
