HSBC One+ x BUCKET MAN
HSBC One+ Launches First-Ever Collaboration with Anime IP
‘BUCKET MAN’ by Stephen Fung
Bringing the ‘HSBC One+: For Your First Bucket of Gold’ vision to Life Through Animation
Empowering Young Emerging
Affluent Customers to
Turn Passion into
Progress on their Wealth Journey
HSBC One is dedicated to offering customers a dynamic blend of personal finance
and lifestyle experiences, empowering them to achieve their financial goals
with ease while embracing their unique tastes and aspirations. In line with
this vision, HSBC One today officially launches HSBC One+—a membership
programme featuring upgraded
digital financial tools, exclusive offersand rewards designed to support young emerging affluent customers as
they embark on their journey towards their first bucket of gold.
To bring this vision to life in an engaging way, HSBC One+ is partnering
with BUCKET MAN, an anime IP created by
Stephen Fung, to tell a story of financial insights through co-created animation. As
this marks their first ever collaboration, the public is invited to explore the
strategies for building wealth and turning passion into progress and striking
their first bucket of gold through the adventures of BUCKET MAN.
Cheuk Shum, Managing
Director and Head of Marketing, Hong Kong, HSBC remarked, “HSBC One
has consistently engaged with the younger emerging affluent customers through
trendsetting initiatives and collaborations, offering diversified lifestyle
experiences that go beyond traditional banking. Our collaboration with BUCKET
MAN via animation represents a fresh
approach to financial storytelling—one that begins with setting clear
aspirations, finding the right support, and transforming personal passions into
tangible progress. With the launch of HSBC One+, we are introducing a more
integrated experience with a more dynamic digital financial tools,
tailored rewards and offers, that not only supports our customers’ financial journey to their first bucket of gold, but also empowers them to pursue a life enriched with purpose and
possibility.”
Stephen Fung, the creator of BUCKET MAN, has been on an
impressive trajectory moving from Hong Kong’s creative scene to the global
stage, earning recognition for his bold vision and boundary-pushing contributions
across different fields. His IP, BUCKET
MAN, reflects his passion and the spirit of
dreamers who pursue their goals with courage and persistence. The character has
quickly gained traction among younger audiences, recently receiving the “Rising
IP” award at DesignerCon Hong Kong in recognition of its cultural impact.
Speaking on the collaboration, Fung said, “We are living in an era where
every individual has the potential to be a creator. Today’s intellectual
properties are more than narratives—they are cultural platforms that foster
connection and inspire action with young audience. In turn, we aim to spark that connection, encouraging young people to channel
their passions into meaningful pursuits as they build emotional connections through collecting and
participating. This collaboration with HSBC One+ is about inspiring and empowering the next
generation, through BUCKET MAN and the story told, to take that first
bold step, and to believe that their journey towards the first bucket of gold
could be easier with the right support.”
HSBC One+ x BUCKET MAN Kicks Off Collaboration with Limited-Edition Trading
Cards and Gold Cards
The collaboration debuts with a limited-edition trading card series in
varying levels of rarity, firstly unveiled at Hong Kong's Largest Trading Card
Show - Grade10 Festival, where they quickly drew attention from the city’s
collector community. Each cardindicates a chance to win a special prize, with the ultra-rare UR (Ultra Rare)
card redeemable for a 0.68-teal 999.9 fine gold limited-edition card—symbolising
the first step on the journey towards your first bucket of gold with HSBC One+.
HSBC One+ x BUCKET MAN Animation Is Coming Soon
The collaboration will also feature an animation that follows BUCKET MAN
on an imaginative journey — a metaphor for the financial challenges many face
when striving for their first bucket of gold. Through his story, the animation
brings real-life obstacles to life, showing that with the right partner,
navigating your financial path can be smoother and smarter. Supported by HSBC
One+, BUCKET MAN sets off with confidence, climbing towards the mountaintop
where a bucket of gold awaits—showing how HSBC One+ empowers customers to take
that exciting first step towards building wealth. More surprises from this
creative partnership are on the way—stay tuned!
Exclusive Rewards and a Chance to Win the fine gold card for HSBC One+
Customers
HSBC One+ is introducing a suite of upgraded digital tools and offerings
to help customers take control of their finances with greater confidence. From
a new budgeting feature and investment insights, to foreign exchange privileges
and all year round travel protection, the new membership programme is designed to support
every step of a customer’s financial journey.
Customers who successfully open an HSBC One account from now till 28th
February, 2026 (both dates inclusive), and an HSBC investment account within
the same calendar month, can enjoy a six-month trial membership and exclusive welcome reward worth up to HKD9,600#.
By completing designated tasks, they will also receive a limited-edition BUCKET
MAN x HSBC One+ trading card — with a chance to win the 0.68-teal 999.9 fine
gold card*.
#Terms and conditions apply. Offers include RewardCash, gift cards and
lifestyle privileges.
* Terms and conditions apply. Investment and currency exchange involve risks.
