The Ordinary Fill You In
The Ordinary enters a new dimension of anti-aging care, with a serum that visibly targets facial volume loss, one drop at a time.
Volufiline has quickly become the internet’s latest skincare ingredient obsession. Searches for “Volufiline” have surged by 130% over the past year, reflecting a rapidly growing interest in volume-boosting skincare. Tiktok creators such as Devon Kelly, have gone viral with their before-and-after photos, racking up millions of views and prompting countless comments of “Where do I buy this?”. The promise? A topical product that could help visibly restore lost volume, no needles required.
Despite strong purchase intent, reliable, ready-to-use formulations that include Volfuline remain scarce, with users purchasing the raw ingredient online and using it directly on their skin. Volufiline 92% + Pal-Isoleucine 1% offers a trusted, science-backed serum that delivers Volufiline’s plumping benefits without the guesswork of DIY mixing.
Filling the Gap, Scientifically
Volufiline 92% + Pal-Isoleucine 1% is a targeted plumping serum formulated to visibly restore lost volume in key facial areas - like the under eyes, temples, cheeks, and smile lines. Designed for precision, this treatment supports areas of the face impacted by natural age-related fat depletion. Unlike existing Volufiline offerings that require mixing into other products, this water-free serum allows Volutfiline to be delivered directly to the skin - no dilution, no confusion.
Plumping vs volume
Skin plumping is often talked about in terms of moisture and it’s true, hydrated skin does appear plumper. But hydration is temporary. True skin volume comes from deeper within.
Skin volume is built and maintained by structural molecules like collagen, elastin, glycosaminoglycans, and the supportive fat pads beneath the skin. Over time, these internal structures begin to degrade due to natural aging, sun exposure, and other oxidative stress-generating environmental triggers like pollution and smog. When that happens, facial volume diminishes, visible in areas such as under-eye, thinning cheeks, and deepening smile lines.
While skincare has offered plenty of options for hydration, smoothing, and lifting - few formulas address volume loss itself. Volufiline 92% + Pal-Isoleucine 1% is The Ordinary’s first targeted formula designed to address volume loss.
Powered by Two Proven Technologies
Volufiline (92%): Volufiline is the trade name for a solution of the molecule sarsasapogenin in a water-free, oil-like base. Sarsasapogenin is a phytosterol (cholesterol-like molecule) of plant origin and is abundantly present in certain plants of the Liliaceae family, such as sarsaparilla or asparagus.
Pal-Isoleucine (1%): a lipoamino acid formed through the combination of biotech-derived, essential amino acid isoleucine, and a plant-derived palmitic chain (oil-like molecule), enhancing its solubility in the oils found in the skin barrier. Pal-Isoleucine was shown to target volume loss by supporting skin structures responsible for a natural collagen and elastin content, for a more youthful appearance. It helps visibly plump fine lines and wrinkles while improving loss of elasticity.
How to Use
Designed for targeted application in areas that typically show visible loss of volume:
- Tear-throughs (under-eye hollowness)
- Smile lines
- Cheeks
- Temples
Shake well before use. Apply the products as needed to target areas after your moisturizers, in the morning and evening. Use continuously to maintain visible results. Avoid direct contact with the eyes. Store at room temperature.
A slight tingling sensation may occur. If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Refer to our website for a patch test guide, regimen guide, and product compatibility.
Why This Matters
Volume loss is one of the most recognizable signs of aging and one of the least discussed. With Volufiline 92% + Pal-Isoleucine 1%. The Ordinary brings transparency, trust, and thoughtful formulation to a trending technology.
Let’s fill in the gaps - visibly, and factually.
Pricing: HK$193
