SG世干 in Causeway Bay/Tin Hau

📢 New Opening: SG (世干) Reimagines Traditional Chinese Snacks as Art

Where the boundaries between gourmet snacks and fine art dissolve. SG (世干), a homegrown Hong Kong brand, is stepping into the spotlight to revolutionize traditional Chinese snacks, starting with an artisanal, low-sugar reincarnation of the classic egg roll.
Bridging the gap between traditional heritage and contemporary culture, SG treats its snacks like curated artworks—proving that even the simplest flavors can carry profound depth when crafted with uncompromising care.

🌟 The Highlights

  • Guilt-Free Luxury: Made with global organic eggs, 15-hour fermented French Brittany butter, and premium Japanese wheat. Featuring an exceptionally low sugar content of just 4.8g per 100g and zero artificial additives.
  • Elegant & Sustainable: Say goodbye to messy crumbs. Each egg roll is individually wrapped in 100% plastic-free, cellulose-based plant fiber, beautifully presented in artistic paper gift boxes designed in collaboration with local and international artists.
  • The Store Experience: Designed around wabi-sabi and Zen principles, the Tin Hau flagship features minimalist white walls, raw concrete, and a private collection of internationally acclaimed fine art.

📍 Where to Experience SG

Tin Hau Flagship Store (Retail & Art Gallery Experience)
  • Address: 9 Tin Hau Temple Road, Tin Hau, Hong Kong
  • Opening Hours: Wednesday to Sunday: 12:00pm – 6:00pm
Causeway Bay Pop-up Store
  • Address: LG23, LG/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong
  • Opening Hours: Monday to Sunday: 11:30am – 7:30pm