Lacto-PDRN* 4% + B9 Eye Cream
The Ordinary launches a first-of-its-kind eye cream with Lacto-PDRNT™ and Bg for immediate firmness and visible fine line reduction, and long-term visible eye-aging repair. Get immediate results. See long-term repair.
Reimagine What an Eye Cream Can Do.
Eye creams remain a luxury, but they are no longer a rarity. The eye area-one of the first to show visible signs of aging-is a top global skin concern, and the market is set to nearly double to USD 10.5 billion by 2035¹. However, skepticism around value and visible efficacy persists: daily eye cream usage remains low, with only 21% of US consumers purchasing one in 2025-down from 27% the previous year²-and just 14.75% of Japanese consumers using an eye cream every day.³
At the same time, expectations for proof and product performance have never been higher- 85% of US consumers want stronger scientific evidence behind skincare claims, and in the UK, over half will stop using a product if they don't see improvement within weeks.4
The consumer message is clear: today's eye cream must deliver visible, clinically backed results-and deliver them quickly.
Introducing The Ordinary's Lacto-PDRN* 4% + B9 Eye Cream - a targeted eye product designed to address all key signs of aging, developed to deliver visible firming and smoothing-both instantly and over time. Powered by advanced biotechnology and clinically proven active ingredients, this formula offers a comprehensive approach to both immediate improvement and sustained results. Its lightweight yet nourishing texture is suitable for daily use.
The skin around the eyes is only 4-5 cell layers thick compared to 16 layers on the cheeks, and supported by less fat and collagen than the rest of the face-making it one of the first areas to show signs of aging. Other than common concerns like under-eye bags, fine lines, and crow's feet, constant movement from blinking and expressions can cause wrinkle formation to accelerate. In addition, the skin around the eye has fewer oil glands, making it more prone to dryness- something that can further accentuate the look of those wrinkles.
Lacto-PDRN* 4% + Bg Eye Cream offers immediate firmness and radiance with long-term visible eye-aging repair. With this innovation, The Ordinary wants to lead the conversation in eye care by formulating what others haven't yet, using novel ingredients, specific to the eye area, which target both, instant and long-term results.
Nothing fishy about this eye cream.
Traditionally derived from salmon DNA (or salmon sperm, as you may have heard), interest in PDRN cream (Polydeoxyribonucleotide) surged by over 20,000% YoY between 2024 and 2025, with conversation largely on TikTok (66.2%)5. PDRN was originally used in professional treatments in Korea, but has since moved into consumer skincare, from advanced procedures (which are often costly and leave temporary marks that require post-treatment down-time), to at-home creams and serums.
But while the buzz is undeniable, understanding is still catching up, with Google Search data showing searches for PDRN cream, often lack links to specific skin concerns5. The ingredient is trending-but what it actually does isn't always part of the headline. With its latest launch, The Ordinary looks to bring clarity to the category- grounding the excitement around PDRN in visible, clinically supported results for common concerns around the eye area.
Rather than using fish-derived PDRN, the brand turns to Lacto-PDRN™, a biotechnology-derived vegan alternative created through the controlled fermentation of Lactobacillus rhamnosus, a probiotic bacterium. After fermentation, the bacterial DNA is broken down into short fragments. Skin responds to these building blocks based on structure, not source-like lab-grown and mined diamonds share the same, or similar, chemical compositions. The Ordinary selected this microbially derived version for its targeted data specific to the delicate eye area, while also maintaining their commitment to vegan sourcing.
The result: Lacto-PDRN* 4% + Bg Eye Cream, a nourishing cream clinically proven to promote smoother-looking texture and improve the appearance of firmness, wrinkles and elasticity- proving efficacy and vegan sourcing can coexist in one accessible formula.
The Ingredients:
- Folic Acid (Vitamin B9)
Folic Acid, or Vitamin B9, is widely recognized for its role in nutrition, commonly found in supplements and dark leafy greens, where it supports overall health.
Still relatively new in skincare, Folic Acid helps support skin renewal and elasticity, improves hydration, and refines texture-promoting healthier-looking skin when applied topically.
- Film Former Technology (Caesalpinia Spinosa Gum and Kappaphycus Alvarezii Extract)
This innovative polysaccharide-based film former delivers an immediate firming effect with a smooth, comfortable feel-no harsh pulling or stiffness. Once applied, the flexible polysaccharides form a delicate film network on the skin, instantly smoothing the eye area. Think of it as shapewear for your eyes, providing visible firmness without compromising comfort.
For regenerative, full-face benefits, use The Ordinary's GF 15% Solution across the face for visible skin renewal, and Lacto-PDRN* 4% + Bg Eye Cream for the delicate eye area-two targeted steps designed to address age-related concerns from different angles.
Through clinical testing in the brand's in-house labs, they found that Lacto-PDRN* 4% + Bg Eye Cream supports the below concerns + benefits- both immediately and long term:
以下效果：
- Visibly lifts eyelids from first use² [with continued improvement]
- Immediately tightens to visibly reduce under-eye bags
- Smooths visible texture and crepey eyelids by 17% after 8 weeks¹
- Minimize the appearance of fine liners under the eye by 18% after 8 weeks¹
- Suitable for use under makeup [including under-eye concealer and foundation]
- Hydrates the delicate eye area while reinforcing the skin barrier, increasing skin hydration by 72% in 2 hours²
- Delivers immediate luminosity to the eye area with lasting radiance64
Pricing: HK$82
'Singh, A., & Singh, S. (1970). Eye Cream Market-By Type, By Ingredient, By Skin Type, By Price, By Application, By Sales channel & Forecast, 2024 - 2032. Global Market Insights Inc.
2 Mintel. (23 April 2025). Facial Skincare - US - 2025. Mintel.com.
3 Mintel. (10 November 2025). Facial Skincare Trends—Japan—2025. Mintel.com.
4 Mintel (29 May 2025). Facial Skincare - UK - 2025. Mintel.com.
5 2025 Skincare Trends Report | Spate. (2025). Spate.nyc.
