"Wellness Village" in Central
ELLE Hong Kong × IŚSMEN Proudly Presents Hong Kong’s First-Ever Wellness Village!
Bringing Together 50+ Brands and 30+ Unique Experiences to Create This Summer’s Most Anticipated Wellness Lifestyle Festival!
Late this summer (30 August to 10 September), fashion magazine ELLE Hong Kong is joining forces with homegrown fragrance brand IŚSMEN for a cross-industry collaboration, bringing “Wellness Village” to Central Market. Together, they will present Hong Kong's first 12-day immersive experience centred around a wellness lifestyle.
Centred around the core concept of “Escape without leaving”, “Wellness Village” breaks away from traditional single space constraints, transforming three levels of Central Market into a progressive journey of holistic wellness exploration. The event brings together over 50 curated local and overseas brands, including Charlie Jolly, the ultra-popular human-pet lifestyle brand founded by creator Oyan; Healing Hands, a soulful wellness sanctuary led by massage therapist Ariel; and O2ARK, pioneer in cutting-edge micro-hyperbaric oxygen chambers, alongside more than 30 exciting workshops and experiences. Highlights include the city’s first-ever Vinyasa Flow yoga session infused with the FOREO FAQ LED light therapy mask, plus dynamic Barre & Beat class, Japanese Yoga Bou, miniature plant crafting, and pet workshops focused on decoding the furry friend's emotions. Spanning activewear, sustainable beauty, clean dining, lifestyle accessories, and wellness supplements, the initiative delivers complete nourishment for the mind and body from the inside out. The experience is proudly supported by key Wellness Partners, including Aim Higher Club, Blue Insurance, FOREO, ghd, PURITÉ, Sulwhasoo, and more.
Kicking off on day one (30 August), the event will start with an electrifying Wellness Rave Party! Seamlessly blending music, nature, beauty tech, and community culture, the party unfolds beneath the golden glow of sunset. Powered by high-fidelity sound and pulsating light visuals, it invites everyone to slow down, move to the rhythm, and immerse themselves in the vibrant energy of a wellness-driven community.
Step up to the first floor to experience “The Slow Down Lounge — a tranquil urban oasis designed for bustling city dwellers to slow down and reconnect with inner peace. The space features the revolutionary NeuroVIZR light-and-sound brain meditation experience. Guided by soothing light pulses and soundscapes, it deeply relaxes the mind in just 5 to 11 minutes, helping the guest to restore focus and inner tranquillity. Complementing this is a relaxing LED light therapy mask experience, offering a serene retreat to enjoy a moment of pure self-care.
Finally, the 2/F 24-hour Passageway will house the slow living market, “The Slow Market. Visitors will be embraced by a cosy and tranquil atmosphere as the market gathers brands spanning artisanal fragrances, healthy dining, and lifestyle selections, inviting guests to slow down their pace in the city centre and savour a high quality lifestyle. Apart from the Wellness Village, the team has specially curated a dedicated “Wellness Picks Zone showcasing a selection of highly buzzed-about local brands and products. Invites the public to experience these trending items, including Aim Higher Club, founded by athlete Cecilia Yeung; Worth.it, the hair care brand created by YouTuber Tina Wong; and Anadana, founded by celebrity Pilates instructor Amber Tang.
